How we work

A clear first move.
Partners who stay with it.

Start with the decision in front of you. We help assess the opportunity, identify the public work it requires and take responsibility for moving it forward.

How we begin

The Blacktop Whiteboard.

A focused opening engagement that turns a major business question into a clear decision and a practical path forward.

01 / DAY ONE

Define the
decision.

Our partners sit down with ownership for a whiteboard session to define the opportunity, challenge assumptions and identify the decisions that matter.

02 / FIRST MONTH

Test the
options.

Over the first month, we research public and political conditions, assess potential partners and test the strategy. Necessary engagement begins as the work develops.

03 / DECISION SESSION

Agree the
first moves.

Bring ownership a clear recommendation: what to pursue or change, who needs to be involved and which steps to take first.

Scope and timetable are agreed up front. Urgent situations move immediately, with research and execution proceeding together.

Working together

Direct involvement.
Clear responsibilities.

Who does the work?

Our partners lead each assignment from strategy through day-to-day execution. We bring in specialist teams for research, polling, field work and other needs as the assignment requires.

How do we work with your advisers?

Alongside your existing team. We coordinate with counsel, financial and technical advisers, and local specialists so the public work supports the business plan.

How do we begin?

With a conversation about the decision, the stakes and the timetable. From there, we start with the Whiteboard or, when time is short, go straight to the work. We agree the objective, scope, responsibilities and terms before work begins.